#wildflowerhour is an online community of hundreds of wild flower enthusiasts.  The original concept was devised in 2015 by Isabel Hardman (@issybryonyh), who asked BSBI to help promote the idea.  As #wildflowerhour grew in size and popularity, a small steering group was assembled, all of whom are BSBI members.  Rebecca Wheeler, also a BSBI member, now leads #wildflowerhour and runs the social media accounts.  Read Louise Marsh's interview with her here.